Bring Foods and Flavors to Life with One of the Most Revered Artisan Items in the Culinary Arsenal
PARAMOUNT, CA, JANUARY 7, 2013 – Delicate.
Delightful. Mild. Mellow. These are not words that typically escape the
lips of American consumers when they think of vinegar, but for the
world’s greatest chefs, they are the words that describe the legendary
essence of Marukan Rice Vinegar.
Treasured for its versatility and ability to transform and enhance
even the simplest foods, Marukan (Mar-oo-Kahn) rice vinegars are the new
go-to dressing of home gourmets and health-conscious families wanting
to add flavor while not masking foods or adding fat, gluten or calories.
Chefs the world over know that, like a genie in the bottle,
time-honored Marukan Rice Vinegar has a magical ability to enhance
anything it touches. Indeed, chefs have long considered these
light-colored or colorless rice vinegars the secret ingredient of their
finest sauces, dressings and marinades in their famed signature dishes. The slow-brewed Japanese artisan process, the same today as
it was in 1649, provides superior flavor that has made Marukan the
ultimate food enhancer for centuries. It is Zen-like in its delicate
power—a unique culinary marvel.
“A tablespoon of Marukan Rice Vinegar is my secret weapon to boost
the flavor of sauces, soups and gravies. It adds a freshness, a zest,
that is like a note in a piece of music – with it there is harmony but
without it there is something missing. With Marukan Rice Vinegar every
dish is perfection,” says Chef Walter Staib, proprietor of The City
Tavern in Philadelphia, who garnered four Emmy Awards for his PBS
cooking show, “A Taste of History.”
Today, Marukan Rice Vinegars are no longer the private domain of the
world’s greatest chefs. They are available at specialty and grocery
retailers across the country to match the desires of health-conscious
and gourmet-savvy consumers. From Seattle and San Diego to the Eastern
Seaboard, Americans are now wise to the negative and addictive qualities
of sugar, salt and fats that were the mainstay of many pantries,
especially since such unhealthy additives mask a food’s true taste
rather than enhance it. As a result, butter, oils and heavy flavorings
are at long last being cast aside in response to a new cleansed and
sophisticated palette, with consumers desiring a food’s true essence—the
ultimate culinary enjoyment.
350 Years of Blending Quality and Tradition
Marukan Rice Vinegar was originally developed to create the perfect
sushi rice and the world’s finest sushi chefs (dare we say all!) keep
Marukan Rice Vinegar close at hand to this day. There's a reason chefs
repeatedly turn to Marukan: its rice vinegar is made by the cultivation
of a slow and delicate process including natural fermentation and aging
– a special technique handed down for more than three and a-half
centuries. Every bottle of Marukan is rich with premium-quality
"jun-mai” (pure non-GMO rice) vinegar, brewed from only the finest
selection of short-grained rice grown and naturally gluten free. As
Marukan’s artisans have known from the beginning: there are no short
cuts to brewing gourmet-quality rice vinegar.
The care and attention to detail is evident in every single bottle –
just as it has been since the company’s founding in 1649. Today, the
company is in fact proudly headed by the 11
th generation of the Okada/Sasada family!
In addition to its obvious appeal as a universal flavor enhancer, the
health benefits of high amino acid rice vinegar have been well known
since Hippocrates first treated patients with vinegar centuries ago.
Today, this special blend of natural ingredients and human ingenuity is
used to reduce high blood pressure and replace salt in low-sodium diets.
An added benefit for today’s health and weight-conscious consumers is
vinegar’s ability to help the body more efficiently break down and
digest food and reduce fat by minimizing the strain on the liver caused
by processing all the fats in the typical American diet. This enables
the liver to focus on its important functions of cleaning the blood and
raising the body’s defenses against disease.
Flavorful Versatility Adds Unparalleled Zest and Freshness
Marukan’s gourmet rice vinegars are among the world’s most versatile
culinary accents – adding enticingly delicate flavors to most any dish
from an elegant yet simple three-ingredient chicken breast and garlic
entrée to a healthy serving of exquisitely marinated fish. Of course,
just a dash of any of Marukan’s Rice Vinegars will also add zest and
freshness to any salad, sauce, gravy, or soup – as gourmet chefs have
been showcasing for years.
Using the same time-honored, slow-brewed gourmet process that befits
royalty, Marukan Rice Vinegar artisans today craft eight styles of rice
vinegar and ponzu dressings. With an MSRP range of $2.69 to $3.99,
varieties include the original best-selling Genuine Brewed and Seasoned
Gourmet, as well as Seasoned Gourmet Lite, Organic and Organic Seasoned.
Marukan also manufactures a gourmet line of artisan soy dressings with
delicate citrus finishes: Yuzu Ponzu Premium with Yuzu Citrus, Ponzu
Premium with Sudachi Citrus and Ponzu Premium Sudachi Citrus
Marinade.
About Marukan Vinegar
Makers of the world’s finest authentic rice vinegar, Marukan Vinegar
was founded in 1649 and has been adding a delicate boost of flavor to
the essence of myriad foods from many cultures ever since. All Marukan
products use the time-honored slow-brewing Japanese process that creates
the most flavorful rice vinegar and ponzu sauces in the world.
In the Tokugawa Era (1603–1867) there was a saying that ”Masamune
means Sake and Marukan means vinegar,” and as a guarantee of the
unfailing quality of Marukan vinegar, the name of the company’s founder,
Suya Kanzaburo (Yasuhisa) was written on every barrel of vinegar
produced. Later the first character of that name was designed into the
present trademark , which has continued to stand as a guarantee of
Marukan’s traditional skill and constant high quality that chefs in the
finest restaurants and everyday homes alike use to bring out the very
best culinary flavor.
Please visit
www.marukan-usa.com for information.
