~ LoSalt® Provides Health Benefits, Retains
Flavor ~
GLASGOW,
Scotland, Nov. 5, 2013 – For years, health officials have advised consumers to
“pass on the salt” in order to lower their blood pressure to help prevent heart
disease and stroke. But for many people, that advice is not so easy to
follow
While the
body needs salt (sodium chloride) to help maintain the balance of fluids and
deliver minerals to help it function, we are all eating too much of it.
People like the taste of salt and its use is often habitual. We all know
we should reduce what we use; however, when it comes to salt, taste usually
trumps health
The food
industry is now joining forces with health officials in the campaign to help
reduce salt consumption, a high priority on the U.S. health agenda. No
less a political luminary than Michael Bloomberg is leading the charge for New
Yorkers, and we all know Michelle Obama has made healthy eating a top priority.
“The world’s
population is consuming more sodium than is required,” said Caroline Klinge,
Technical Sales and Marketing Manager for Klinge Foods Ltd, which produces
LoSalt®, a reduced sodium salt. “It’s a fact that the more salt you eat,
the higher your blood pressure will be.”
But how much
salt is too much salt? The American Heart Association (AHA) reports that nine
out of ten Americans consume too much sodium. On average, adults in the
U.S. consume more than 3,400 mg of sodium a day, significantly above the
2,400 mg. a day limit recommended by the U.S. Food and Drug Administration
(USFDA). The problem of excessive salt intake is not just confined to
adults. According to the AHA, 97 percent of children eat too much salt,
resulting in a predisposition to high blood pressure
Called the
“silent killer,” high blood pressure is the leading risk for global mortality,
accounting for seven million deaths annually according to the Consensus Action
for Salt and Health (CASH). This figure is higher than deaths associated with
tobacco use in the Western world, they report. High blood pressure is
responsible for 62 percent of all strokes and 49 percent of all heart diseases
annually in the developed world says the World Health Association. The Center
for Disease Control and Prevention contends that one third of American adults
have high blood pressure, and many of those 67 million are unaware of it.
Reducing
Sodium, Retaining Flavor
“It is
important for consumers to know their salt,” Klinge said. ”Table, sea and rock
salt are all 100 percent sodium chloride. The challenge was to develop a
product that has less sodium, but still tastes and acts like salt.”
Launched
in 1982 and now the U.K.’s leading healthy, low-sodium salt sold worldwide and
in more than 4,500 U.S. stores, LoSalt is a natural product, simply a blend of
two natural mineral salts – sodium chloride and potassium chloride. With
66 percent less sodium, it looks and tastes just like regular salt, making it
ideal for seasoning food on the table and in all cooking. It is not chemically
engineered and it does not use flavor enhancers. There is no unpleasant
aftertaste often associated with salt substitutes and alternatives.
“We have
determined that LoSalt provides the greatest reduction in sodium without
compromising flavor,” Klinge added. “The reduction in sodium does not
mean that consumers will compensate by using more. If a recipe calls for
1 tsp. of salt, use 1 tsp. of LoSalt.”
LoSalt
provides the highest sodium reduction than any of its competitors as well as a
superior taste. It is the only widely available Kosher (Parev/Passover) certified salt alternative. It is
also Halal suitable and allergen-free. The company plans to introduce single
serve sachet packets that will be distributed to restaurants, hotels,
hospitals, nursing homes and deli counters for people wishing to season their
food while eating out.
Klinge
advises consumers to monitor their salt intake. “Read labels,” she said.
“According to recent studies, more than 75 percent of our sodium intake comes
from processed foods. And, think twice before you ask someone to ‘pass
the salt.’”
LoSalt® is the U.K.’s leading healthy,
low-sodium alternative to salt sold worldwide and in more than 4,500 stores in
the U.S., including national chains such as Kroger, Whole Foods Market and
Safeway as well as natural food stores and independents. LoSalt has 66
percent less sodium that regular table, sea and rock salts, but tastes just
like regular salt. A great source of potassium, LoSalt is a natural
product. It is a product of Klinge Foods Ltd., based in East Kilbride, Scotland just south of Glasgow. For more
information, please visit their website http://www.losalt.com/, become a fan at https://www.facebook.com/
CELEBRITY CHEF DEVIN ALEXANDER OFFERS ADVICE
TO CUT BACK SALT INTAKE AND KEEP THE FLAVOR
~ How to
Have Your Salt and Eat It Too ~
GLASGOW, Scotland, Oct. 29, 2013 – Healthy eating expert and celebrity
chef Devin Alexander, who rose to fame as NBC’s “The Biggest Loser Chef” and
has since become a New York Times bestselling author and host of
“America’s Chefs on Tour” on PBS, knows that a pinch of salt adds flavor to the
dishes we prepare. But she also knows that too much salt in our diets can
lead to high blood pressure, responsible for 62 percent of all strokes and 49
percent of all heart disease annually in the developed world, according to the
World Health Organization.
The author of eight cookbooks, Devin
shares her unique approach to healthy cooking and her motivational personal
story on more weight loss and fitness programs than any other food expert or
nutritionist in America. Having maintained her 70-pound weight loss for over 16
years, she lives and eats her message: you don’t have to deprive yourself to be
fit and healthy.
Now, Devin is tackling the problem of
too much salt in our diets. A recent survey of 1,000 American adults conducted
by Ebiquity, a leading research firm, on behalf of Klinge Foods Ltd. showed
that more than eight-in-ten adults are concerned about their sodium consumption.
Klinge Foods produces LoSalt®, a reduced sodium salt that contains 66 percent
less sodium chloride than table, sea or rock salt. They call it the healthiest
secret ingredient.
“I’m all about finding ways to eat the
foods we love,” said Devin. “LoSalt allows us to have our salt and eat it too.”
With Thanksgiving and the holidays
approaching, salt consumption is on the rise. The survey asked adults age 18 to
65-plus how much salt there is in a typical Thanksgiving dinner. The average
guess was six teaspoons, with gravy and stuffing rated the saltiest dishes on
the table. Few knew that one teaspoon of salt equals 2,400 mg, the recommended
daily intake.
To cut the amount of sodium chloride
on the holiday menu, Devin has a great recipe for decadently delicious “Rosemary
Mashed Potatoes.” She uses LoSalt for boiling the potatoes and adds just a
half-teaspoon of LoSalt in the recipe. With two thirds less sodium chloride in
LoSalt, that comes out to roughly 110 mg of sodium per serving, substantially
less than typical mashed potatoes. She kicks up the flavor with rosemary
leaves and a pinch of garlic; and reduces the fat with light cream cheese and
fat-free milk.
“I’ve created a career showing people
how to eat the foods they love without consequence,” Devin noted. “We’re told
to eat no more than 2,400 mg of sodium per day, yet nine out of ten people eat
more than that on a daily basis. We consume it because we love it. LoSalt
allows you to indulge with less guilt.”
Caroline Klinge, Marketing Manager for
Klinge Foods, explains that LoSalt provides the greatest reduction in sodium
without compromising flavor. “If a recipe calls for 1 tsp. of salt, use 1 tsp.
of LoSalt,” she said. “Consumers won’t have to compensate by using more.”
It’s a fact that people actually crave
salt and it is one of our key taste receptors. “If you’re like me and you
crave salt, LoSalt provides a great solution – you can kill the craving without
killing your progress,” said Devin.
The Klinge
Foods survey also indicated that the majority (53 percent) of adults would most
prefer to try a reduced sodium salt. “LoSalt
is the best tasting reduced sodium salt I’ve come across…it satisfies the salt
craving and I’m really excited to have this in my arsenal of healthy swaps,” Devin
concluded. “I definitely recommend trying it for yourself.”
Rosemary Mashed
Potatoes
Recipe by Devin
Alexander, copyright 2013.
LoSalt® for boiling
potatoes
1 pound red skinned
potatoes, washed and cut into 1-inch cubes
3 tablespoons light
cream cheese
2 tablespoons fat free
milk
½ teaspoon chopped fresh
rosemary leaves
½ teaspoon Lo Salt
Pinch garlic powder
Cook potatoes in a large
pot of boiling water laced with LoSalt until tender, about 15 minutes.
Meanwhile, using a hand
mixer, in a medium mixing bowl, beat the cream cheese and milk on low speed
until well-combined.
Drain the cooked potatoes
and transfer to the bowl with the cream cheese. Beat in the potatoes,
rosemary, Lo Salt and garlic until combined and leaving some lumps. Serve
immediately.
Makes about 2-1/4 cups;
4 servings.
LoSalt®
is the U.K.’s leading healthy, reduced sodium salt sold worldwide and in more
than 4,500 stores in the U.S., including national chains such as Kroger(Natural
Foods Aisle), Whole Foods Market and Safeway as well as leading regional
grocery stores, natural food stores and independents. LoSalt has 66 percent
less sodium that regular table, sea and rock salts, but tastes just like
regular salt. A great source of potassium, LoSalt is a natural product. It is
a product of Klinge Foods Ltd., based in East Kilbride, Scotland just south of
Glasgow. For more information, please visit their website http://www.losalt.com/, become a fan at https://www.facebook.com/
###
HOW WELL DO YOU KNOW YOUR SALT?
~Klinge Foods Commissions Survey on Health
Awareness and Habits~
GLASGOW,
Scotland, Oct. 29, 2013 – With
high blood pressure identified as the number one killer by the American Heart
Association, how concerned are Americans about their salt intake? To answer
this important health question, Klinge Foods, Ltd., producers of LoSalt®,
commissioned an independent survey of 1,000 adults to gain insight into their
salt consumption on a daily basis and how that relates to their health. LoSalt
is a reduced sodium salt that contains 66 percent less sodium chloride than
conventional table, sea or rock salt.
The online
national survey was conducted in October 2013 by Ebiquity, a leading market
research firm, and included adults ages 18 to 65-plus.
“We wanted to find out if consumers
are aware of the health risks associated with high intake of sodium chloride
and whether they are taking steps to reduce the amount of salt in their diets,”
said Caroline Klinge, Marketing Manager for the company. “According to the
American Heart Association, nine out of ten Americans eat too much salt, and
the more salt you eat the higher your blood pressure is likely to be.”
“The survey showed that most adults
were aware of the fact that high intake of sodium chloride is linked to high
blood pressure, increasing the risk for strokes and heart disease.” Klinge
said. “The research further revealed that more than 80 percent of adults were
concerned about their intake of sodium; 
but most
of those surveyed were not concerned about it on a daily basis.”
but most
of those surveyed were not concerned about it on a daily basis.” 
Only 36
percent were concerned about it daily and more than half (54 percent) said they
were concerned about it only occasionally or rarely. “Evidently, there is a
concern about salt, but it is not on the forefront of people’s minds,” advised
Klinge.
Those in the 20 to 39 age group
reported the least concern about and knowledge of salt intake. “Concern about
the health risks associated with salt clearly increases with age, despite the
fact that the American Heart Association states that 97 percent of children eat
too much salt, resulting in a predisposition to high blood pressure,” Klinge
noted.
“The survey indicated that people were
more concerned about sugar and fat in their diets than they were about salt,”
she continued. “In a similar vein, respondents said they were more concerned
about their weight (88 percent) and cholesterol (81 percent) – both are associated
with eating sugar and fat. They were least concerned about blood pressure (72
percent) – which is related to high salt intake.”
Digging
deeper, the survey looked into how much salt do people consider to be too much
salt? “We discovered that the majority of people in all age categories were
unsure of the right answer,” Klinge said. Only 41 percent knew that the
recommended daily sodium intake is less that 2,400 mg according to the Dietary
Guidelines established by the U.S. Food and Drug Administration (USFDA).
With the holidays approaching, the survey
also asked respondents how much salt there is in a typical Thanksgiving dinner.
“Most people didn’t know,” Klinge said. “Responses varied between six and seven
teaspoons with gravy and stuffing rated the saltiest dishes on the table. The
majority were unaware that six teaspoons of salt is well above the 2,400 mg
recommended daily intake – equal to only one teaspoon of salt. They were also unaware
that while the stuffing is usually by far the 
saltiest
part of the meal, that sweet pumpkin pie also contains a lot of salt.”
saltiest
part of the meal, that sweet pumpkin pie also contains a lot of salt.”
Even more significantly, a majority
(54 percent) of this population were only occasionally or rarely aware of the
amount of salt they consume on a daily basis. “Perhaps this is due to the fact
that much of the salt we eat is hidden in processed and prepared foods,” Klinge
noted.
“With awareness of health risks
increasing, we discovered that a majority of those surveyed are taking steps to
reduce the amount of salt in their diets,” she said. In all age groups,
slightly more than half are using more herbs and spices and less salt. Only 20
percent said they are eliminating salt entirely and an equal number said they
switched to a reduced salt alternative.
Switching to sea salt ranked second as
a way to decrease intake of sodium chloride. “Almost 60 percent of all
respondents believe that sea salt has less sodium chloride than regular table
salt. “Not true,” Klinge said. “Table, sea, kosher and rock salt all have 100
percent sodium chloride, strongly linked as causing high blood pressure.”
Klinge added that the results of the
survey revealed important misconceptions about salt. “While most people are
concerned about high salt intake, they were generally unaware of the amount of
sodium chloride they consume on a daily basis,” she said. “Health care
professionals, along with the food industry, need to motivate and to educate
people about how to reduce sodium chloride in their diets.”
About LoSalt®
LoSalt® is the U.K.’s
leading healthy, reduced sodium salt sold worldwide and in more than 4,500
stores in the U.S., including national chains such as Kroger (Natural Foods
Aisle), Whole Foods Market and Safeway as well as leading regional grocery
stores, natural food stores and independents. LoSalt has 66 percent less
sodium that regular table, sea and rock salts, but tastes just like regular
salt. A great source of potassium, LoSalt is a natural product. It is a
product of Klinge Foods Ltd., based in East Kilbride, Scotland just south of
Glasgow. For more information, please visit their website http://www.losalt.com/, become a fan at https://www.facebook.com/
About
Ebiquity Plc
Ebiquity provides independent
data-driven insights to global media, marketing and communications
professionals to continuously improve clients' business
performance. This includes specialized services in research
supporting creative testing, brand/advertising tracking, corporate reputation,
brand image, research for public relations and thought leadership, global
media/social media content analysis, and communications research. Learn
more at Ebiquity.com
###
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