Wednesday, January 8, 2014

Marukan Rice Vinegar: The Secret Ingredient of the World’s Greatest Chefs


 
Bring Foods and Flavors to Life with One of the Most Revered Artisan Items in the Culinary Arsenal

PARAMOUNT, CA, JANUARY 7, 2013 – Delicate. Delightful. Mild. Mellow. These are not words that typically escape the lips of American consumers when they think of vinegar, but for the world’s greatest chefs, they are the words that describe the legendary essence of Marukan Rice Vinegar.
Treasured for its versatility and ability to transform and enhance even the simplest foods, Marukan (Mar-oo-Kahn) rice vinegars are the new go-to dressing of home gourmets and health-conscious families wanting to add flavor while not masking foods or adding fat, gluten or calories.

Chefs the world over know that, like a genie in the bottle, time-honored Marukan Rice Vinegar has a magical ability to enhance anything it touches. Indeed, chefs have long considered these light-colored or colorless rice vinegars the secret ingredient of their finest sauces, dressings and marinades in their famed signature dishes. The slow-brewed Japanese artisan process, the same today as it was in 1649, provides superior flavor that has made Marukan the ultimate food enhancer for centuries. It is Zen-like in its delicate power—a unique culinary marvel.

“A tablespoon of Marukan Rice Vinegar is my secret weapon to boost the flavor of sauces, soups and gravies. It adds a freshness, a zest, that is like a note in a piece of music – with it there is harmony but without it there is something missing. With Marukan Rice Vinegar every dish is perfection,” says Chef Walter Staib, proprietor of The City Tavern in Philadelphia, who garnered four Emmy Awards for his PBS cooking show, “A Taste of History.”

Today, Marukan Rice Vinegars are no longer the private domain of the world’s greatest chefs. They are available at specialty and grocery retailers across the country to match the desires of health-conscious and gourmet-savvy consumers. From Seattle and San Diego to the Eastern Seaboard, Americans are now wise to the negative and addictive qualities of sugar, salt and fats that were the mainstay of many pantries, especially since such unhealthy additives mask a food’s true taste rather than enhance it. As a result, butter, oils and heavy flavorings are at long last being cast aside in response to a new cleansed and sophisticated palette, with consumers desiring a food’s true essence—the ultimate culinary enjoyment.

350 Years of Blending Quality and Tradition                                                                                     
Marukan Rice Vinegar was originally developed to create the perfect sushi rice and the world’s finest sushi chefs (dare we say all!) keep Marukan Rice Vinegar close at hand to this day. There's a reason chefs repeatedly turn to Marukan: its rice vinegar is made by the cultivation of a slow  and delicate process including natural fermentation and aging – a special technique handed down for more than three and a-half centuries. Every bottle of Marukan is rich with premium-quality "jun-mai” (pure non-GMO rice) vinegar, brewed from only the finest selection of short-grained rice grown and naturally gluten free. As Marukan’s artisans have known from the beginning: there are no short cuts to brewing gourmet-quality rice vinegar.

The care and attention to detail is evident in every single bottle – just as it has been since the company’s founding in 1649. Today, the company is in fact proudly headed by the 11th generation of the Okada/Sasada family!

In addition to its obvious appeal as a universal flavor enhancer, the health benefits of high amino acid rice vinegar have been well known since Hippocrates first treated patients with vinegar centuries ago. Today, this special blend of natural ingredients and human ingenuity is used to reduce high blood pressure and replace salt in low-sodium diets. An added benefit for today’s health and weight-conscious consumers is vinegar’s ability to help the body more efficiently break down and digest food and reduce fat by minimizing the strain on the liver caused by processing all the fats in the typical American diet. This enables the liver to focus on its important functions of cleaning the blood and raising the body’s defenses against disease.

Flavorful Versatility Adds Unparalleled Zest and Freshness
Marukan’s gourmet rice vinegars are among the world’s most versatile culinary accents – adding enticingly delicate flavors to most any dish from an elegant yet simple three-ingredient chicken breast and garlic entrée to a healthy serving of exquisitely marinated fish. Of course, just a dash of any of Marukan’s Rice Vinegars will also add zest and freshness to any salad, sauce, gravy, or soup – as gourmet chefs have been showcasing for years.

Using the same time-honored, slow-brewed gourmet process that befits royalty, Marukan Rice Vinegar artisans today craft eight styles of rice vinegar and ponzu dressings. With an MSRP range of $2.69 to $3.99, varieties include the original best-selling Genuine Brewed and Seasoned Gourmet, as well as Seasoned Gourmet Lite, Organic and Organic Seasoned. Marukan also manufactures a gourmet line of artisan soy dressings with delicate citrus finishes: Yuzu Ponzu Premium with Yuzu Citrus, Ponzu Premium with Sudachi Citrus and Ponzu Premium Sudachi Citrus Marinade.         
                        
About Marukan Vinegar                                                                                                                            
Makers of the world’s finest authentic rice vinegar, Marukan Vinegar was founded in 1649 and has been adding a delicate boost of flavor to the essence of myriad foods from many cultures ever since. All Marukan products use the time-honored slow-brewing Japanese process that creates the most flavorful rice vinegar and ponzu sauces in the world.

In the Tokugawa Era (1603–1867) there was a saying that ”Masamune means Sake and Marukan means vinegar,” and as a guarantee of the unfailing quality of Marukan vinegar, the name of the company’s founder, Suya Kanzaburo (Yasuhisa) was written on every barrel of vinegar produced. Later the first character of that name was designed into the present trademark , which has continued to stand as a guarantee of Marukan’s traditional skill and constant high quality that chefs in the finest restaurants and everyday homes alike use to bring out the very best culinary flavor.
Please visit www.marukan-usa.com for information.

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